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A Portfolio With Depth
I enhance business success by developing and executing award-winning public relations and marketing communications for clients.
I specialize in healthcare, business-to-business and high-technology subjects, but apply my writing talent across a spectrum of subjects – in addition to writing “for fun” travel and interior design articles, I also write for various development entities, providing copy for grant proposals, donor appeals and acknowledgements.
In addition, I provide editing services.
Stories for SuccessClick images to read in full
Mount Carmel College of Nursing, the Lamp, Fall 20162017 PRSA Prism Award winner
Objectives for this publication: 1) emotionally engage alumni, friends and donors of the college; 2) introduce readers to new president of the college; 3) inform readers about breadth of services, and student and alumni activities.
CEOs can take pride in crisis planning and preparedness2016 PRSA Prism Award winner
This guest column, published weeks prior to the historic SCOTUS decision on marriage equality, urges chief executive officers and business owners to review communications teams to determine if operational, human resource, marketing and public relations policies and programs reflect values of diversity, equality and inclusion for all – with an eye toward reputation management.
The OSU College of Medicine Alumni Update2016 Prism Award Winner
Objectives for this special-purpose newsletter that capped off the Centennial Celebration: 1) enable readers to look back with pride and forward with purpose; 2) build reputation of College through intriguing story telling; and 3) showcase highlights of the past 100 years while capturing the growth and innovation of the College.
A Weiss Move: Michael and Arlene Weiss are optimistic about finding treatment for cancer cachexia2014 PRSA Prism Award winner
Objectives for this feature article: 1) create warm, human-interest donor profile of celebrity Columbus couple’s personal motivation for supporting work of noted cancer research scientist; 2) explain for lay readers translational and basic science research to pursue successful treatment for cancer cachexia; 3) prepare “written-to-fit” feature that is compelling and technically excellent.
Objectives for this feature article: 1) tell a human-interest story to engage readers while reflecting Columbus as a city that embraces inclusiveness and diversity; 2) creatively employ metaphor, anecdote and quotations to educate readers about the remodeling process; and 3) engage readers in the anticipation of the end result while smoothly working in references to specific brand names of upscale appliances and manufactures of unique granite, cabinetry, tiles and other finishes.
Alumni Magazine: A Vision for the Future2014 PRSA Prism Award winner
Objectives for this annual publication: 1) update and inform alumni and friends about shifting trends and emerging issues in the arena of health and rehabilitation science; 2) creatively communicate through a series of informational, provocative and compelling articles how expert faculty innovate to stay relevant 3) ensure journalistic integrity through engaging and technically excellent writing.
OSU Discovery Magazine2013 PRSA Prism Award winner
Objectives of this Special Edition technical article: 1) position The Ohio State University Wexner Medical Center as holding prominent, long-standing “seat at the table” in advancing preventive medicine, which is based upon genetics and epigenetics; 2) effectively and creatively communicate goals to create opportunities for conversation, consultation and collaboration among basic science and clinical investigators; and 3) educate lay readers about new concept in healthcare delivery – P4 Medicine – the convergence of new scientific knowledge resulting in genetic information as standard part of each individual’s medical record and lifetime health plan.
CCTS Annual Report2012 Prism Award Winner
Objectives for this annual report: 1) effectively and creatively communicate to key constituencies the diversity, value and breadth of scientific initiatives in a way that is accessible to lay readers; 2) clearly articulate examples of success in translating scientific research into clinical care; and 3) inform readers how a team of expert faculty and staff – from a variety of basic science, translational science, and medical and surgical disciplines – works together to translate new scientific discoveries into better healthcare.